SERVICES

Brand Strategies and Marketing Plans

First, I’ll tell you what you don’t need.

A 40-page document.

More ideas.

A new website to dress up the confusion.

You need a process.

A proven, high-impact process to articulate your brand,
align your team, and amplify your marketing.

My offer isn’t a templated solution or a one-size-fits-all workshop. It’s a strategic partnership. Whether you’re starting, evolving, or expanding, this work lays the rock-solid foundation for everything that follows.

What You’ll Walk Away With

  • A clear and cohesive brand identity

  • A messaging strategy that resonates internally and externally

  • Alignment between your leadership, team, and marketing supports

  • A practical, prioritized marketing action plan grounded in your goals and capacity

  • Built-in accountability

  • Renewed confidence in how you show up

The DRIVEN Framework

This work isn’t about hustle for hustle’s sake.
It’s about taking your drive, ambition, energy, vision, and being intentional about where it’s going.

D

Discover

Meet with leadership, team members, and key voices to gather insights, stories, and patterns.

R

Reflect

Dig into what matters most like purpose, values, vision, and voice. We assess what’s working, what’s not, and where you’re going.

I

Inspire

Bring your team together to co-create. We hear their perspectives and ideas to help ensure our work is well-informed, and that the team can see themselves in it.

V

Voice

We translate your brand identity into clear, compelling language that humanizes your brand and resonates across your team, your audience, and your marketing. This becomes the foundation for both your brand strategy and your marketing plan.

E

Execute

With your strategy and messaging in hand, we shift into action, helping you take the first confident steps to bring your brand and marketing plan to life.

N

Nurture

Monthly check-ins ensure the work stays alive. We recalibrate if needed and keep you moving forward.

This is high-touch, high-value work designed for leaders who are driven and ready to channel that drive in a way that fuels, not drains.

Let's Go

Personal Branding

You’ve built something meaningful.

A company. A reputation. A team. Maybe even a legacy.
But if you're being honest, your personal brand hasn’t caught up.

You’ve been behind the scenes building, leading, supporting. And now… it’s time.
Time to speak clearly about who you are, what you stand for, and what’s next.
Not for likes and ego but because your voice matters and it’s one of your greatest untapped tools.

This work is for you if:

  • You’ve done something great, and people say, “you should talk about that more!”

  • You want to support the growth of your company or organization by finding new audiences and connecting with new people

  • You’re entering a new chapter (writing, mentoring, speaking, launching something new) and need a message that reflects where you’re going

  • You want clarity on how to do this without feeling salesy or inauthentic

My process helps uncover, define, and articulate your personal brand in a way that feels real, not rehearsed. We’ll clarify your story, uncover the core themes that reflect what you stand for, and identify the right places for you to show up, whether that’s on LinkedIn, a podcast, or a keynote stage. Together, we’ll build a personalized plan you can follow, while working through the fears that come with being seen or judged. And because showing up with purpose takes consistency, I’ll be there with accountability to keep you moving forward.

Let's Go

Coaching and Mentorship

Even the people you look up to the most have moments of doubt.

I’ve worked with them. The CEOs, the founders, the leaders at the top of their game and guess what? They wrestle with impostor syndrome, too. They burn out and they get in their own way.

And do you know what they do? They call people. They ask for help. Because that’s how growth happens, and visions are realized.

We all need someone to guide us through the hard stuff. If we’re not reaching out, we’re missing the chance to move forward.

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Maybe you’re running hard but feeling stuck.

Maybe you’ve stopped running altogether.

Or maybe you’re questioning your abilities and second-guessing yourself.

I’m here to help you see what’s possible. To challenge the stories holding you back, to connect you to what matters most, and to help you take that next step with confidence.

The growth happens when you choose to show up for yourself first.

Let's Go

Speaking

Keynote Speaker: Driven on Purpose

I was celebrated for being driven.

Mainly because I was moving fast. Creating things, taking care of everyone and (on the outside), I had a gift of making it look relatively easy.

Yes, maybe I was a certain kind of driven, but I was not at all purposeful.

I think of drive like an engine and purpose like a map.

Without knowing where you’re going, you can still drive but it's in circles and eventually you run out of gas.

That's what happened to me.

Then the people pleasing and spinning of plates caught up to me.

My personal life fell apart and the impacts on my health and business were significant.

Driven on Purpose is more than a keynote, it’s a deeply personal story about finding yourself in a chaotic, noisy world that so often celebrates being busy and doing more. In it I share the tools I’ve learned to get to know myself and live in alignment and intention. It celebrates resiliency, optimism, boundaries, and protecting your energy at all costs.

Let's Go

Testimonials

Having Kerry Anne as our keynote speaker for our staff day was truly a privilege. Her heartfelt and inspirational stories and learnings resonated deeply with everyone. She perfectly embodied our staff day theme of ‘Ignite the Magic’, inspiring and encouraging us to ignite the magic within ourselves, all while maintaining a high level of professionalism. Her words left a lasting impact on all of us, we are grateful to her for sharing her powerful message.

Sandtanna Beaton

PEI Public Service Commission

Kerry-Anne’s keynote at the PEI Summit was unforgettable. She’s a natural storyteller who speaks with heart and authenticity. Her message to entrepreneurs was powerful, and exactly what the room needed to hear. Any conference would be lucky to have her share her story and experience.

Lindsay Murray

PSC Staff Day Committee Chair Government of Prince Edward Island

We had the pleasure of welcoming Kerry Anne as the keynote facilitator for our PSC Staff Day 2025, hosting over 110 attendees. Her presentation, Driven on Purpose, was an absolute standout. Kerry Anne’s ability to connect with the audience, inspire reflection, and spark meaningful dialogue was exceptional. Following the event, we surveyed all staff who attended—and the feedback was unanimously positive. Participants described her presentation as engaging, insightful, and deeply relevant. Many were so impressed that they’ve already reached out to invite her to speak with their individual departments. Kerry Anne brought energy, authenticity, and clarity to our event, and we couldn’t recommend her more highly. She was a pivotal part of what made our Staff Day so impactful and memorable.

Monic Vokey

Recruitment Consultant

Working with Kerry Anne MacDougall has been a transformative experience for Tate Engineering. From the very beginning, Kerry Anne brought not only deep expertise in brand and marketing strategy but also a rare ability to connect with our team, understand our culture, and translate our values into a clear, compelling narrative. She guided us through the development of a brand strategy and marketing plan that not only reflects who we are today but also supports where we’re headed. What stood out most was her ability to make the process itself meaningful through created space for reflection, alignment, and inspiration—helping our team feel seen, heard, and excited about the future. Her presence at our sessions, her insightful facilitation, and her follow-through have all been exceptional. We’re deeply grateful for her partnership and would recommend her without hesitation to any organization looking to elevate their brand with authenticity, clarity, and heart.

Roxanne Tate

Tate Engineering